Go from running a business to building a brand. Your journey starts here.
01 Strategy
Through a series of workshops we dive deep into your business. Along the way we gather insights, connect the dots and narrow the focus, to arrive at the very essence of what you do – and why. By the end, you’ll be able to confidently articulate your mission, understand your customer, and claim your place in the world. This in-depth process will form the foundation of your brand and will act as a roadmap for your vision moving forward.
Purpose
Positioning
Target audience
Value Proposition
Brand essence
02 Expression
The brand is bought to life through the art of intentional design. We craft your story and humanise your business, so you can cut through the clutter and connect with your customer. When creativity is backed by strategic thinking, the outcome isn't just pretty – it's pretty smart.
Naming
Messaging
Personality
Visual mood
Logo & identity system
03 Experience
We mindfully implement the brand across key touchpoints. Everything works together to create a cohesive experience that will delight your audience at every stage of the customer journey.
Website
Packaging
Print collateral
Environments
04 Growth
Put frankly – a brand is a relationship with a customer. Like any relationship, it needs to be nurtured. Taking a human-centred approach, with a focus on quality rather than quantity, we guide your brand to ensure it stays true to its purpose and can live up to its full potential.
Advertising creative
Marketing collateral
Content creation
Product photography
In other words...
Let’s build a brand that can turn heads and touch hearts™
