SPF50+ Sunscreen Travellers
We Are Feel Good Inc.
We Are Feel Good Inc. is an international sun protection company proudly born and made in Australia. The brand is centred around the 'feel good' adventures of the classic Aussie lifestyle. This story is how they connect deeply with loyal customers. The success of their premium sunscreen led to launching a new travel size edition for all five products in the range. A launch for the full collection was an opportunity to not only create a campaign for a new product – but for the brand as a whole.
Delivered •
Campaign concept
Packaging design
Product story
Marketing collateral
Bring the vision to life •
Combining the brand theme of feel good adventure, with the value proposition of on-the-go convenience, the concept was built around the story of travel and friendship. The product is not just a bottle, but travel size companion that will stick by your side through every adventurous moment.
