Clarify the vision •
A competitor analysis showed that naturopathic tea is traditionally portrayed as subdued or medicinal. This created an opportunity to stand out. By taking a more joyful approach to wellness, we gave Tea Thief a unique position in the market, with vibrant and fun specialty blends. To further differentiate, we chose to embrace the Surf Coast setting – creating a brand that would become unashamedly Aussie.
Bring it to life •